ISLD--Idaho Alcohol PSA



I am so impressed that the Idaho State Liquor Division made this video
in alliance Boise Police Department to enforce the legal drinking age in Idaho.
This message is so important to the youth of Idaho and this message needs to
be promoted more across the State of Idaho.  

Young people who begin drinking before age 15 are four times more likely to develop alcohol dependence and are two and a half times more likely to become abusers of alcohol than those who begin drinking at age 21.  In 2009, 436 youth 12- 20 years old were admitted for alcohol treatment in Idaho, accounting for 17% of all treatment admissions for alcohol abuse in the state.

Astonishing Facts and Statistics

Alcohol Consumption by Youth in Idaho Underage drinking is widespread in Idaho. Approximately 59,000 underage customers in Idaho drink each year. In 2009, Idaho students in grades 9-12 reported: 

• 62.5% had at least one drink of alcohol on one or more days during their life. 

• 19.2% had their first drink of alcohol, other than a few sips, before age 13. 

• 34.2% had at least one drink of alcohol on one or more occasion in the past 30 days. 

• 22.3% had five or more drinks of alcohol in a row (binge drinking) in the past 30 days. 

• 3.5% had at least one drink of alcohol on school property in the past 30 days. 

In 2009, underage customers consumed 14.4% of all alcohol sold in Idaho, totaling $109 million in sales (in 2010 dollars). These sales provided profits of $53 million to the alcohol industry. Ranking states based on the percentage of alcohol consumed underage, with 1 the highest, Idaho ranked number 34. This percentage is affected by both adult and youth drinking levels. Annual sales of alcohol consumed by youth in Idaho averaged $1,844 per underage customer. Underage customers were heavier consumers than adults. They drank an average of 4.7 drinks per day; in contrast, legal customers consumed only 1.8.

Harm Associated with Underage Drinking in Idaho 

Underage drinking in Idaho leads to substantial harm due to traffic crashes, violent crime, property crime, unintentional injury, and risky sex. 

• During 2009, an estimated 8 traffic fatalities and 369 nonfatal traffic injuries were attributable to driving after underage drinking. 

• In 2009, an estimated 3 homicides; 3,600 nonfatal violent crimes such as rape, robbery and assault; and 6,300 property crimes including burglary, larceny, and car theft were attributable to underage drinking. 

• In 2007, an estimated 3 alcohol involved fatal burns, drownings, and suicides were attributable to underage drinking.

• In 2009, an estimated 217 teen pregnancies and 5,892 teens having risky sex were attributable to underage drinking. For comparison with other states, in US rather than state prices, the harm from underage drinking per youth in Idaho averages $907.